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This is an interesting website that offers some tremendous tools, utilities and best practices with real results. Some of their content is superb in that it provides real-time anecdotal evidence for integrated marketing strategies.
Just check out some of this stuff from their website:
Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action:
Further analysis conducted after the Nov. 7th clinic found that the number/percentage of emails captured by the Treatment path during the test with our partner was 18,460 and 2,379% instead of 43,352 and 5,722%.
Primary Research Notes: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action
Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence:
Primary Research Notes: Landing Page Optimization - Improving Conversion 50-60% by Applying Continuity and Congruence
Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages:
Primary Research Notes: MarketingExperiments Webinar–A Clinical Assessment of Your Landing Pages
Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?:
Primary Research Notes: Lead Generation - Is Your Sign-Up Process Costing You Leads and Conversions or Maximizing Them?
Primary Research Notes: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design
Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests:
Primary Research Notes: Landing Page Conversion-Getting Significant Improvements Even When You Can’t Complete Your Tests
Optimization Testing Tested: Validity Threats – Beyond Sample Size:
Primary Research Notes: Optimization Testing Tested: - Validity Threats Beyond Sample Size
PPC Advertising Tested: The Relevance of Relevance:
Primary Research Notes: PPC Advertising - The Relevance of Relevance
Creating Effective Incentives:
Primary Research Notes: Creating Effective Incentives - The Science of the Art
Big Conversion Gains From a Little Scissors & Grease?:
Primary Research Notes: Landing Page Optimization Tested - Big Conversion Gains from a Little Scissors & Grease?
Primary Research Notes: Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic - Is there such a thing as “Free”
How does having more than one objective to a page affect its performance?:
Primary Research Notes: Landing Page Confusion—How Does Having More Than One Objective to a Page Affect its Performance?
How To Create a "Sticky" Landing Page:
Primary Research Notes: Landing Page Optimization Tested—How To Create a "Sticky" Landing Page
Email Marketing Optimized, Part 2:
Primary Research Notes: Email Marketing Tested — What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2
Primary Research Notes: Email Marketing Tested - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2
How Matching Ad Design to Context Improved Conversion by 127%:
Primary Research Notes: Online Ads Tested
Reducing the Technology Barrier:
Primary Research Notes: Increase Conversion by Reducing the Technology Barrier
Can Viral Videos Drive Targeted Traffic To Your Web Site?:
Primary Research Notes: Can Viral Video Clips Drive Targeted Traffic?
Merchandising Calendar for 2006 Fall & Holliday Season:
Primary Research Notes: Merchandising Calendar - 2006 Fall & Holiday Season
The ROI on PPC vs. Affiliate Marketing:
Primary Research Notes: The ROI on PPC vs. Affiliate Marketing
Testing The Power Of Urgency On Landing Pages:
Primary Research Notes: Testing the Power of Urgency on Offer Pages
Essential Metrics for Online Marketers:
Primary Research Notes: Essential Metrics for Online Marketers
Making a Profit from Inbound Customer Service:
Primary Research Notes: Profit From Inbound Customer Service
The Impact of SPAM on Email Marketing:
Primary Research Notes: The Impact of SPAM on Email Marketing Tested
All rights reserved. Copyright (c) 2008. All trademarks and trade references to other companies found on this site remain the property of their respective owners. This site sells PHP and MYSQL software that generates personalized landing pages through personalized URLS (P-URLS) and response URLS (RURLS). It is software that you host on your Linux-based webserver that is ideally configured as a "LAMP" server.