Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action:

Further analysis conducted after the Nov. 7th clinic found that the number/percentage of emails captured by the Treatment path during the test with our partner was 18,460 and 2,379% instead of 43,352 and 5,722%.

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Primary Research Notes: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action

Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence:

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Primary Research Notes: Landing Page Optimization - Improving Conversion 50-60% by Applying Continuity and Congruence

Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages:

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Primary Research Notes: MarketingExperiments Webinar–A Clinical Assessment of Your Landing Pages

Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?:

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Primary Research Notes: Lead Generation - Is Your Sign-Up Process Costing You Leads and Conversions or Maximizing Them?

Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design:

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Primary Research Notes: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests:

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Primary Research Notes: Landing Page Conversion-Getting Significant Improvements Even When You Can’t Complete Your Tests

Optimization Testing Tested: Validity Threats – Beyond Sample Size:

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Primary Research Notes: Optimization Testing Tested: - Validity Threats Beyond Sample Size

PPC Advertising Tested: The Relevance of Relevance:

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Primary Research Notes: PPC Advertising - The Relevance of Relevance

Creating Effective Incentives:

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Primary Research Notes: Creating Effective Incentives - The Science of the Art

Big Conversion Gains From a Little Scissors & Grease?:

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Primary Research Notes: Landing Page Optimization Tested - Big Conversion Gains from a Little Scissors & Grease?

Harnessing Social Media:

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Primary Research Notes: Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic - Is there such a thing as “Free”

How does having more than one objective to a page affect its performance?:

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Primary Research Notes: Landing Page Confusion—How Does Having More Than One Objective to a Page Affect its Performance?

How To Create a "Sticky" Landing Page:

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Primary Research Notes: Landing Page Optimization Tested—How To Create a "Sticky" Landing Page

Email Marketing Optimized, Part 2:

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Primary Research Notes: Email Marketing Tested — What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2

Email Marketing Optimized:

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Primary Research Notes: Email Marketing Tested - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2

How Matching Ad Design to Context Improved Conversion by 127%:

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Primary Research Notes: Online Ads Tested

Reducing the Technology Barrier:

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Primary Research Notes: Increase Conversion by Reducing the Technology Barrier

Site design tested: Reducing Customer Anxiety:

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Primary Research Notes: Optimizing Site Design

Can Viral Videos Drive Targeted Traffic To Your Web Site?:

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Primary Research Notes: Can Viral Video Clips Drive Targeted Traffic?

Choice vs. Simplicity:

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The MEC Guide to Presenting Your Case for Testing:

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Small PPC Engines Revisited:

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Primary Research Notes: Small PPC Search Engines Revisited

Optimizing Free Trial Offers:

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Primary Research Notes: Optimizing Free Trial Offers Brief

Merchandising Calendar for 2006 Fall & Holliday Season:

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Primary Research Notes: Merchandising Calendar - 2006 Fall & Holiday Season

The ROI on PPC vs. Affiliate Marketing:

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Primary Research Notes: The ROI on PPC vs. Affiliate Marketing

Testing The Power Of Urgency On Landing Pages:

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Primary Research Notes: Testing the Power of Urgency on Offer Pages

Essential Metrics for Online Marketers:

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Primary Research Notes: Essential Metrics for Online Marketers

Conversion Erosion:

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Primary Research Notes: Website Conversion Erosion

Landing Pages 2006 Pt.2:

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Primary Research Notes: Optimizing Landing Pages 2006 - Pt. 2

Landing Pages 2006:

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Primary Research Notes: Optimizing Landing Pages 2006

Headline Testing:

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Primary Research Notes: Site Headlines Tested

Click Fraud 2006:

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Primary Research Notes: Click Fraud Detection

In Search Of A Value Proposition:

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Primary Research Notes: In Search Of A Value Proposition

Small Changes:

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Primary Research Notes: The Power Of Small Changes Tested

Subscription Pathways:

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Primary Research Notes: Optimizing Subscription Pathways Tested

Marketing Intuition:

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Primary Research Notes: Marketer's Intuition Tested

Multivariate Testing:

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Primary Research Notes: Multivariable Testing

The Compounding Effect:

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Primary Research Notes: The Compounding Effect of Micro-Gains

Making a Profit from Inbound Customer Service:

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Primary Research Notes: Profit From Inbound Customer Service

Price Testing:

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Primary Research Notes: Price Testing

Product/Domain Name Testing:

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Primary Research Notes: Product/Domain Name Testing:

Press Release Strategy:

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Primary Research Notes: Press Release Strategy

A 90–Day Plan — Using Search To Jumpstart Site Traffic:

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Primary Research Notes: 90-Day PPC Path

A/B Split Testing:

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Primary Research Notes: A/B Split Testing

Conversion Rate Optimization:

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Primary Research Notes: Conversion Rate Optimization Tested

Click Fraud:

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Primary Research Notes: Click Fraud Tested

PPC Ad Copy:

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Primary Research Notes: PPC Ad Copy Tested

Overstock Auctions Compared to eBay:

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The Impact of SPAM on Email Marketing:

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Primary Research Notes: The Impact of SPAM on Email Marketing Tested

Merchandising Calendar:

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Primary Research Notes: Merchandising Calendar

Free Trial Offers:

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Primary Research Notes: Free Trial Offers Tested

Utilizing eBay Stores as a Marketing Channel:

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Primary Research Notes: Utilizing eBay Stores Tested

Page Weight Optimization:

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Primary Research Notes: Page Weight Optimization Tested

Competitive Analysis:

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Primary Research Notes: Competitive Analysis Tested

New Partner Research Groups:

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Customer Ratings:

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Primary Research Notes: Customer Ratings Tested

Ezine Advertising:

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Primary Research Notes: Ezine Advertising Tested

Linking Strategies:

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Primary Research Notes: Linking Strategies Tested

Avoiding Unprofitable PPC:

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Primary Research Notes: Avoiding Unprofitable PPC Tested

Dynamic Pages:

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Primary Research Notes: Dynamic Pages Tested

Long Vs Short Copy:

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Primary Research Notes: Long Vs Short Copy Tested

Configurators:

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Primary Research Notes: Configurator Tested

Amazon Stores:

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Primary Research Notes: Amazon Stores Tested

Landing Pages:

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Primary Research Notes: Landing Pages Tested

PPC For Subscription Sites:

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Primary Research Notes: PPC For Subscription Sites Tested

Natural Search Engines:

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Primary Research Notes: Natural Search Engines

Ebay Basics Tested:

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Primary Research Notes: Ebay Tested

Adwords Part II:

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Primary Research Notes: Adwords II Tested

Small PPC Engines:

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Primary Research Notes: Small PPC Engines Tested

Ideal Subscription Path:

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Primary Research Notes: Subcription Path Tested

Offer Pricing:

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Primary Research Notes: Offer Pricing Tested

Blueprint:

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Primary Research Notes: Marketing Blueprint

Email Capture:

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Primary Research Notes: Email Capture Tested

Shipping Charges:

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Primary Research Notes: Shipping Charges Tested

Website Awards:

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Primary Research Notes: Website Awards Tested

Affiliate Marketing:

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Primary Research Notes: Affiliate Marketing Tested

Google PageRank Pt. II:

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Primary Research Notes: Google PageRank Tested

Google PageRank Pt. I:

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Primary Research Notes: Google PageRank Tested

Home Page Optimization:

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Primary Research Notes: Site Design Pt I Tested

Pay Search Engines & Web Analytics:

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Primary Research Notes: Pay Search Engines Tested

Retail Email Clinic:

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Primary Research Notes: Email Campaigns Tested